Amazon Adds 3rd Parties to the Buy Button
So today while browsing the news feeds, I came across this article. http://www.publishersweekly.com/pw/by-topic/industry-news/bookselling/article/73542-new-amazon-buy-button-program-draws-ire-of-publishers-authors.html
On the one hand Amazon makes money no mater who sells what, so I don’t see this being something they will lose any sleep over. Used content sales have been a bane of all publishers whether, music, movies, or books. The one thing that publishers don’t seem to get that maybe Amazon does is that my spending $5 on a used copy is no indication that I would ever spend $14 on a new copy of anything. It doesn’t work that way, all the time. Yes, most people, if given the option would go the cheapest route, but that is not always the case either.
Yet, I do see where the fear of confusion comes in. Go to Amazon now and do a search for Nintendo Switch and you’ll find a list of ones for sale all at prices well in excess of the SRP of $300. These are all third party sellers because Amazon doesn’t have a unit to sell, (as I write this). These buyers all, bring their their own policies and track records apart from Amazon. The current expectation is that when you hit that buy button you are making the purchase from Amazon. Will that always be the case? Will buying on Amazon become more involved as you have to wade through a laundry list of buying options and prices, some with shipping, some with no shipping? It’ll be enough to make you go outside to go shopping. Only time will tell. Rest assured if it doesn’t make money for Amazon we won’t have to deal with it for too long.